search query: @author Öörni, A. / total: 2
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| Author: | Öörni, A. |
| Title: | Consumer objectives and the amount of search in electronic travel and tourism markets |
| Journal: | Journal of Travel & Tourism Marketing
2004 : VOL. 17:2-3, p. 3-14 |
| Index terms: | Electronic commerce Markets Travel Tourism Consumer behaviour Internet |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | This paper examines the effect of Internet-based travel and tourism markets (hereafter as: mks.) on pre-purchase consumer search, specifically aiming to address the question of whether consumer search in electronic mks. is substantially different from search in conventional mks. judged by the objectives and amount of search. A self-administered mail survey of 871 subjects provides the empirical basis for the paper. The findings suggest among others that Internet-based leisure travel mks. have affected pre-purchase consumer search less than has been expected. Online shoppers have not extended pre-purchase search. |
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