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| Author: | Ryu, K. Son, Y-J. Jung, M. |
| Title: | Framework for fractal-based supply chain management for e-biz companies |
| Journal: | Production planning & control
2003 : DEC, VOL. 14:8, p. 720-733 |
| Index terms: | Electronic commerce Internet Supply chain management |
| Language: | eng |
| Abstract: | The high degree of uncertainty of customer demand makes it difficult for e-biz companies to facilitate their profit maximization. This article focuses on a B2C (business-to-customer) type of e-biz company which conncects customers with product manufacturing through the web interface. The B2C company interacts with customers, multiple external manufacturers and a single transportation systems. The paper proposes a fractal-based framework for the management of e-biz companies, where each member in the supply chain is modelled with a self-similar structure referred to as a "fractal". The basic fractal unit (BFU) consists of five functional modules, including an observer, an analyser, a resolver, an organizer and a reporter. |
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