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| Author: | Gribbins, M.L. King, R.C. |
| Title: | Electronic retailing strategies: a case study of small business in the gifts and collectibles industry |
| Journal: | Electronic markets
2004 : VOL. 14:2, p. 138-152 |
| Index terms: | |
| Freeterms: | IT strategies IT capabilities IT barriers Electronic retailing Online auctions Small businesses |
| Language: | eng |
| Abstract: | This paper shows that it is much easier to do dealing with electronic retailing issues than do larger counterparts with seller and client. Researches indicate that the development of transactional website, which is often utilized by large retailers, is not the initial strategy, nor the primary strategy, that these business devise to generate online sales. Rather, managers select strategies that are less intrusive to their present brick-and-mortar operations while allowing them to maintain needed control of online sales levels. |
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