search query: @author Lages, L.F. / total: 2
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| Author: | Lages, L.F. Montgomery, D.B. |
| Title: | Export performance as an antecedent of export commitment and marketing strategy adaptation - Evidence from small and medium-sized exporters |
| Journal: | European Journal of Marketing
2004 : VOL. 38:9-10, p. 1186-1214 |
| Index terms: | Exports Marketing strategy Organizational performance Portugal |
| Freeterms: | Standardization |
| Language: | eng |
| Abstract: | The paper argues that performance should be investigated as an independent variable and shows that past performance plays a crucial role in building SMEs' commitment to exporting and to the determination of their current marketing strategy. |
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