search query: @author Green, B. / total: 2
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| Author: | Green, B. |
| Title: | How to target baby boomers |
| Journal: | Admap
2005 : VOL. 40:3, p. 14-16 |
| Index terms: | Advertising Marketing management |
| Freeterms: | Baby boomers Marketing campaign Targeting |
| Language: | eng |
| Abstract: | The author describes in detail a successful campaign to recruit baby boomers to a fine arts museum. He covers the planning with the idea creation and the execution of the event in the article. |
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