search query: @author Greenyer, A. / total: 2
reference: 2 / 2
« previous | next »
Author: | Greenyer, A. |
Title: | How to use existing channels to target customers |
Journal: | Admap
2004 : VOL. 39:11, p. 40-42 |
Index terms: | Advertising Communication Customer relationship management (CRM) Marketing channels |
Language: | eng |
Abstract: | The paper argues that marketing communications should be directed more to existing customers, using existing contact channels. |
« previous | next »
SCIMA