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| Author: | Flores, L. |
| Title: | 10 facts about the value of brand websites |
| Journal: | Admap
2004 : VOL. 39:2, p. 26-28 |
| Index terms: | Brands Customer relationship management (crm) Internet Value analysis |
| Language: | eng |
| Abstract: | The article uses research findings to demonstrate how brand websites can add value and strenght to consumer relationships. It goes through a list of ten most important facts about brand websites. |
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