search query: @author Peterson, D.K. / total: 2
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| Author: | Peterson, D.K. |
| Title: | Recruitment for encouraging participation in corporate volunteer programs |
| Journal: | Journal of Business Ethics
2004 : FEB II, VOL. 49:4, p. 371-386 |
| Index terms: | Recruitment Worker participation |
| Freeterms: | Corporate voluntarism |
| Language: | eng |
| Abstract: | Possibly due to the numerous community and company benefits associated with corporate volunteer programs, an increasing number of national and international companies are adopting such programs. A major issue in organizing corporate volunteer programs concerns the strategies that are most effective for recruiting employee participation. The findings of this study suggest that the most effective strategies for initiating participation in volunteer programs may not be the same as the strategies that are most effective in terms of maximizing the number of volunteer hours contributed by employees. The findings also suggest that the most effective recruitment strategies depend on the age of the employee. |
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