search query: @author Mengüc, B. / total: 2
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| Author: | Neville, B.A. Bell, S.J. Mengüc, B. |
| Title: | Corporate reputation, stakeholders and the social performance-financial performance relationship |
| Journal: | European Journal of Marketing
2005 : VOL. 39:9-10, p. 1184-1198 |
| Index terms: | business ethics corporate image financial performance stakeholders models |
| Language: | eng |
| Abstract: | This paper aims to increase understanding of the role of reputation (hereafter as: rep.) in the corporate social performance (CSP) and financial performance (FP) relationship (here as: r-ship.), incl. contingencies. Stakeholder (here as: s-hldr./s-hldrs.) theory is drawn on to present a model of rep.'s role in the contingent CSP-FP r-ship. It is found that CSP is affected by s-hldrs.' resource allocation (here as: alloc.) to the organization (as: org.). This alloc. is based on s-hldrs.' assessment of the org.'s rep. relative to s-hldrs' particular expectations. Therefore, rep. plays a key role in the CSP-FP r-ship. |
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