search query: @author Miller, S.R. / total: 2
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| Author: | Briody, E.K. Cavusgil, S.T. Miller, S.R. |
| Title: | Turning three sides into a Delta at General Motors: enhancing partnership integration on corporate ventures |
| Journal: | Long Range Planning
2004 : OCT, VOL. 37:5, p. 421-434 |
| Index terms: | car industry co-operation integration |
| Language: | eng |
| Abstract: | General Motors had enjoyed global operations that were based on exports, acquisitions, joint ventures and strategic alliances throughout the 20th century. Its global-programme strategy appeared assured. However, the carmaker came unstuck when it came to creating a large-scale collaborative effort involving its own internal units. The Delta Small Car Program, involving three fully internal GM units, was terminated after its goals failed to materialize. The carmaker's long-standing cultural tradition of autonomy for its units was what made collaboration between them difficult. GM global programme is examined here placing it in its historical context. |
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