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| Author: | Trauer, B. |
| Title: | Conceptualizing special interest tourism - frameworks for analysis |
| Journal: | Tourism Management
2006 : APR, VOL. 27:2, p. 183-200 |
| Index terms: | tourism market segmentation |
| Language: | eng |
| Abstract: | This paper explores the complexities of Special Interest Tourism (SIT) in the early 21st century. A discussion of the SIT phenomenon is presented at the macro-level within a triangular relationship of demand, supply and media. In addition, there is a more specific look at SIT attempting to clarify the term's ambiguity. Finally, a look at micro-level from the consumer's perspective introduces the concepts of enduring and situational involvement, and the nature of the product. |
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