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| Author: | Cater, C.I. |
| Title: | Playing with risk? Participant perceptions of risk and management implications in adventure tourism |
| Journal: | Tourism Management
2006 : APR, VOL. 27:2, p. 317-325 |
| Index terms: | tourist industry tourism risk management New Zealand USA |
| Language: | eng |
| Abstract: | The rapidly expanding adventure tourism/travel (hereafter as: a-tourism) with its related expenditure is suggested to contribute USD 220 billion annually to the U.S. economy alone. However, recent high-profile tragedies in a-tourism might suggest that there are risks attached with participation. The research shows that rather than demanding actual risks, participants engaging seek primarily fear and thrills. The most successful a-tourism operators have reduced their actual risk levels whilst effectively commodifying the thrills within. Thus the responsibility of the commercial operator to minimize the opportunity for loss to as low a level as possible is not only an ethical one, but also ensures long-term business sustainability. |
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