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| Author: | Michaelides, P. Gibbs, P. |
| Title: | Technical skills and the ethics of market research |
| Journal: | Business Ethics
2006 : JAN, VOL 15:1, p. 44-52 |
| Index terms: | market research market research ethics ethics business ethics technology customers consumption |
| Language: | eng |
| Abstract: | The article examines and discusses Heideger's notion of the phases of techne and how they might be viewed through the lens of marketing research practices in the technology era. The argument is that through the enframement of the market, instead the being of the consumer, research starts to be about the being of consumption revealed through market research techniques. |
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