search query: @author Holladay, S.J. / total: 2
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| Author: | Coombs, W.T. Holladay, S.J. |
| Title: | Unpacking the halo effect: reputation and crisis management |
| Journal: | Journal of communication management
2006 : VOL. 10:2, p. 123-137 |
| Index terms: | corporate image crisis management public relations reputation |
| Language: | eng |
| Abstract: | This paper discusses halo effects, that are believed to protect an organization during a crisis. The prior reputation/halo might work as a shield that deflects the potential reputational damage from a crisis. Or the prior reputation/halo might encourage stakeholders to give the organization the benefit of the doubt in the crisis (reduce attributions of crisis responsibility). The authors present two studies designed to test if the halo effect could occur and which of the two dynamics of the prior reputation halo best serve to explain the benefits of a favourable, pre-crisis reputation. It is shown that the halo operated in a limited range for organizations with very favourable reputations, and that the halo is rather a shield than a benefit of the doubt. |
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