search query: @freeterm Innovativeness / total: 2
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| Author: | Tajeddini, K. Trueman, M. Larsen, G. |
| Title: | Examining the effect of market orientation on innovativeness |
| Journal: | Journal of Marketing Management
2006 : JUL, VOL. 22:5-6, p. 529 551 |
| Index terms: | customers managers small business Switzerland competitive advantage |
| Freeterms: | innovativeness company performance interfunctional coordination |
| Language: | eng |
| Abstract: | Competitive advantage is commonly assumed to be promoted by innovativeness, as opposed to innovation, and through this the concept of innovativeness has received plenty of attention in the academic research and also in the business field. In the article the relationship between innovativeness and performance among SMEs in the watch industry of Switzerland is examined in terms of inter-functional coordination, competition and customer orientation. Various performance measures are used and a new research scale of innovativeness is developed. The findings indicate that customer orientation affects positively both performance and the level of firms innovativeness. Also strategic implications for executives and directions for future research are provided. |
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