search query: @author Tsang, A. / total: 2
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| Author: | Zhuang, G. Tsang, A. Li, F. Nicholls, J.A.F. |
| Title: | Impact of situational factors on buying decisions in shopping malls: an empirical study with multinational data |
| Journal: | European Journal of Marketing
2006 : VOL. 40:1/2, p. 17-43 |
| Index terms: | shopping centres consumer behaviour |
| Language: | eng |
| Abstract: | The aim of this paper is to examine the impact of situational factors on mall shoppers buying. The study employed s dataset of mall shoppers in the USA, China and Hong Kong and logistic regression for analysis based on Belks framework on situational factors in a sales situation. It was found that, whether in the combined sample or in the individual samples, nine of the 13 situational factors considered significantly affected shoppers purchases of food or non-food products. Nevertheless, situational influences on purchases varied according to the types of products bought. |
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