search query: @author Bakker, H. / total: 2
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| Author: | Bakker, H. Boersma, K. Oreel, S. |
| Title: | Creativity (ideas) management in industrial R&D organizations: a crea-political process model and an empirical illustration of Corus RD&T |
| Journal: | Creativity and innovation management
2006 : SEP, VOL. 15:3, p. 296-309 |
| Index terms: | creativity innovation models R&D |
| Language: | eng |
| Abstract: | This paper suggests that the creative process in organizations is a matter of political strategies, because the ideator literally has to sell his/her idea. The authors propose a crea-political model in which there is room for the thought that ideas emerge and survive within a social-political context. Additionally, the crea-political process model is used to analyse the way in which the Corus Group Research Development and Technology department has implemented an electronic idea-management system called eureka!. |
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