search query: @author Cai, L.A. / total: 2
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| Author: | Feng, R. Cai, L.A. Zhu, Y. |
| Title: | Long-haul travel attitude construct and relationship to behavior - the case of French travelers |
| Journal: | Journal of Travel & Tourism Marketing
2006 : VOL. 20:1, p. 1-11 |
| Index terms: | attitudes travel |
| Language: | eng |
| Abstract: | This paper applies the conceptual molar model of multidimensional expectancy-value attitudes (MEVAs) to the study of long-haul travelers, with two specific objectives: (1) identifying an attitude construct of long-haul pleasure travel, and (2) investigating the relationship between the elements of the construct and the need recognition of long-haul pleasure travelers. Using a secondary survey data, the study identified the attitude construct as consisting of the eight dimensions of travel arrangement, price-value, travel aversion, timing of travel, cold winter avoidance, preference for winter attractions, novelty and activity level, and lenght of travel. It is ahown that the first six of the dimensions were useful in predicting the likelihood of an individual to be a traveler, intender, or nonintender of long-haul pleasure travel. |
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