search query: @author Grantham, A. / total: 2
reference: 1 / 2
« previous | next »
| Author: | Readman, J. Grantham, A. |
| Title: | Shopping for buyers of product development expertise: How video games developers stay ahead |
| Journal: | European Management Journal
2006 : AUG, VOL 24:4 p. 256-269 |
| Index terms: | competitive advantage strategy video games industry |
| Language: | eng |
| Abstract: | The paper studies external drivers and internal resources of the firm that are required for maintaining the firm's competitive advantage. Market- and resource based views are reviewed and the role of buyer is analysed through a value chain framework. The article focuses on the particular resources and capabilities that contribute to innovation and draws the examples form the video game industry. It examines fast-changing technologies, markets and resources that are affecting on the rising buyer and innovation demands. |
« previous | next »
SCIMA