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| Author: | Hunter, T. Bansal, P. |
| Title: | How standard is standardized MNC global environmental communication |
| Journal: | Journal of Business Ethics
2007 : MARCH II, VOL. 71:2, p. 135-147 |
| Index terms: | communication environment multinational companies standards subsidiary companies |
| Language: | eng |
| Abstract: | This article suggests that multinational companies will ensure that they communicate credibly about their environmental responsibility across all their subsidiaries. Environmental communication helps to increase the firm's legitimacy and reduce its liability of foreginness on an issue that is globally relevant. The authors develop a measure to test if there is a standardised level of environmental communication credibility on the country-specific web sites that of MNC subsidiaries of different firms and among subsidiaries of the same multinational. |
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