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| Author: | López-Sintas, J. García-Álvarez, E. |
| Title: | Patterns of audio-visual consumption: the reflection of objective divisions in class structure |
| Journal: | European sociological review
2006 : SEP, VOL 22: 4 p. 397- 411 |
| Index terms: | consumer behaviour media research |
| Language: | eng |
| Abstract: | Spanish audio-visual audiences behaviour is heterogeneous and could be encapsulated into five classes: 1. television fans 2. occasional film-goers 3. light film-goers 4. film fans 5. audio-visual fans. This article analyzes these five audio-visual consuming clusters. Accordingly, upscale audiences used the media for tension release, entertainment and for integrative-status purposes and downscale audiences, for integrative-social and cognitive reasons, like education and information. |
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