search query: @author Cherrier, H. / total: 2
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| Author: | Shankar, A. Cherrier, H. Canniford, R. |
| Title: | Consumer empowerment: a Faucaldian interpretation |
| Journal: | European Journal of Marketing
2006 : VOL. 40:9/10, p.1013-1030 |
| Index terms: | consumers empowerment |
| Freeterms: | Internet |
| Language: | eng |
| Abstract: | The aim of this paper is to question the taken for granted assumptions that underpin a liberal or lay view of consumer empowerment. Particularly the idea that it benefits consumers to have more choice is questioned. The authors suggest the opposite: choice is a disciplinary power and that more and more choice can lead to choice paralysis. |
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