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| Author: | Saxena, G. |
| Title: | Beyond mistrust and competition: the role of social and personal bonding processes in sustaining livelihoods of rural tourism businesses: a case of the Peak District National Park |
| Journal: | International Journal of Tourism Research
2006 : JUL, VOL. 8:4, p. 263-277 |
| Index terms: | relationship marketing rural areas tourism |
| Freeterms: | bonding |
| Language: | eng |
| Abstract: | This article theorises the significance of social and personal bonding precesses in promoting sustainable resource-use and equitable tourism development using research on presonal and social bonding process and relationship marketing. It uses the case of Peak District National Park. |
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