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| Author: | Ahn, J-H. Lee, D-J. Lee, S-Y. |
| Title: | Balancing business performance and knowledge performance of new product development |
| Journal: | Long Range Planning
2006 : VOL. 39:5, p. 525-542 |
| Index terms: | knowledge new products product development |
| Language: | eng |
| Abstract: | New product performance has a critical impact on a company's profitability and long-term survival. The paper indetifies two important dimensions of new product performance: business performance and knowledge performance. The businees performance is the outcome of exploitative NPD, and knowledge performance, the degree of new knowledge creation, can be seen the outcome of NPD exploratory activity. The study shows that exploration can be compatitible with exploitaition in NPD. |
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