search query: @freeterm Nova Scotia / total: 2
reference: 2 / 2
« previous | next »
| Author: | Kwortnik, R. J. Vosburgh, J. |
| Title: | Driving demand for the quarterdeck: A case study |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2007 : AUG, VOL 48:3, p. 323-341 |
| Index terms: | hotel management tourism |
| Freeterms: | Nova Scotia tourism demand generators seasonal resorts |
| Language: | eng |
| Abstract: | This article discusses a small property, Quarterdeck Beachside that consists of small villas and grills. The Quartrdeck faces a common set of challenges, for example the concentration of customer flow to the summer months. The authors examine the Quarterdecks marketing approach and outlines strategies for driving off-season demand. |
« previous | next »
SCIMA