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| Author: | Middelkoop, M. van (et al.) |
| Title: | Decision tables |
| Journal: | Journal of Travel & Tourism Marketing
2007 : VOL. 21:4, p. 109-120 |
| Index terms: | tourist industry |
| Freeterms: | decision tables tourism research |
| Language: | eng |
| Abstract: | The paper discusses an alternative approach in analyzing and modelling consumer decision processes: decision tables. They represent means of formalizing choice rules or heuristics. The focus on this approach is on a set of conditions and states that lead to particular actions. Decision tables have been primarily used in the context of rule-based simulation models of consumer choice behaviour. |
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