search query: @author Tasci, A. D. A. / total: 2
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| Author: | Tasci, A. D. A. Gartner, W. C. Cavusgil, S. T. |
| Title: | Measurement of destination brand bias using a quasi-experimental design |
| Journal: | Tourism Management
2007 : DEC, VOL. 28:6, p. 1529-1540 |
| Index terms: | bias brands image tourism Turkey |
| Language: | eng |
| Abstract: | Image of a country as tourism destination brand can make a distorted or biased view, which is different from its objective reality. Bias in images of destination brads has been overlooked by researchers so far. Thia study used a modified version of Gensch's methodology to measure three different spaces of destination image and to identify potential biases in it. The results show that negative bias was found in the perception of both attractions and basic factors of Turkey as a tourism destination brand. |
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