search query: @author Abzari, M. / total: 2
reference: 1 / 2
« previous | next »
| Author: | Abzari, M. Yazdanshenas, M. |
| Title: | Customer-oriented culture: definition, guidelines, and the case of Iran's public sector |
| Journal: | Journal of international marketing and marketing research
2007 : VOL. 32:3, p. 143-161 |
| Index terms: | culture customers |
| Freeterms: | customer satisfaction |
| Language: | eng |
| Abstract: | The paper discusses how to get and how to maintain a customer-focused culture, and in particular, how to understand the key components of organizational culture. The paper also investigates the condition of Iran's public sector as a developing country in relation of customer orientation and customer satisfaction. It can be seen that there have been attempts for developing a customer oriented culture within Iranian governmental organizations, but they have not resulted in successful outcomes. |
« previous | next »
SCIMA