search query: @author Nocke, V. / total: 2
reference: 2 / 2
« previous | next »
Author: | Nocke, V. Peitz, M. |
Title: | A theory of clearance sales |
Journal: | Economic Journal
2007 : JUL, VOL. 117:522, p. 964-990 |
Index terms: | consumer behaviour consumption contingent valuation intertemporal economics marketing strategy pricing |
Language: | eng |
Abstract: | Firms use clearance sales as an intertemporal selling policy where a high price is charged initially and then lower in the sales period. During the high price period the high-valuation consumers do the purchases in order to avoid rationing at the low price, and low-valuation consumers wait for the lower price. Presenting a model of intertemporal monopoly pricing under demand uncertainty, the authors demonstrate how clearance sales may be the optimal intertemporal selling policy. |
« previous | next »
SCIMA