search query: @author Krugman, H. E. / total: 2
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| Author: | Krugman, H. E. |
| Title: | Television program interest and commercial interruption. |
| Journal: | Journal of Advertising Research
1983 : FEB-MAR, VOL. 23:1, p. 21-23 |
| Index terms: | TELEVISION RECEIVERS INDUSTRY TELEVISION ADVERTISING |
| Language: | eng |
| Abstract: |
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