search query: @freeterm authorship / total: 2
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| Author: | Lee, N. Greenley, G. |
| Title: | What makes a good article? Generating an insightful manuscript |
| Journal: | European Journal of Marketing
2009 : VOL. 43:5-6, p. 577-582 |
| Index terms: | communication |
| Freeterms: | authorship research results |
| Language: | eng |
| Abstract: | The purpose of the editorial is to provide guidance to the authors of European Journal of Marketing about the structure and presentation of manuscripts that are likely to be insightful and probably will provide contributions to knowledge. The results suggest that guidance is provided for authors when preparing and revisiting their manuscripts. That is also a basis for further discussion and exchange concerning the effectiveness of communicating research outcomes. |
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