search query: @freeterm revisit intention / total: 2
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| Author: | Li, M. et al. |
| Title: | Missing link in understanding revisit intention - The role of motivation and image |
| Journal: | Journal of Travel & Tourism Marketing
2010 : VOL. 27:4, p. 335-348 |
| Index terms: | image travel motivation rural areas |
| Freeterms: | revisit intention destination image rural tourism |
| Language: | eng |
| Abstract: | The purpose of the study is to address two gaps in the research on tourist revisit intention: the impact of the re-visit psychological factor of travel motivation and its relationship with destination image. The relationships among destination image, travel motivation and revisit intention in a rural tourism context are examined with the help of path analysis. The findings show e.g. a causal relationship between three motivation dimensions, two image dimensions and revisit intention. A causal relationship is also identified between the affective dimension of image and revisit intention. |
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