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| Author: | Whittington, R. Cailluet, L. |
| Title: | The crafts of strategy |
| Journal: | Long Range Planning
2008 : JUN, VOL. 41:3, p. 241-247 |
| Index terms: | strategic planning strategy research organizations rationality |
| Language: | eng |
| Abstract: | This themed issue introduction commemorates the twenty-first anniversary of Henry Mintzberg's classic article 'Crafting Strategy' in Harvard Business Review (1987). Mintzberg crystallized a widespread reaction against strategic rationality and detachment, making the roles of intimacy, intuition and emergence in strategy-making vividly into view. Mintzberg is a powerful writer, but in a sense his striking images and vivid turns of phrase may have been too successful, so that his audience blinds to the more nuanced propositions lying behind. Mintzberg himself thinks that there are still many important roles for strategic planning (1987), but since the 1980s strategy scholars have turned increasingly away from strategic planning research. This introduction argues that now it is time to take a new look at strategic planning, which remains a pervasive practice in today's organizations. To conclude, this introduction aims to reappraise Mintzberg's argument in the light of current and historical practice and explores new avenues for research on strategic planning. |
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