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| Author: | Wolk, A. Ebling, C. |
| Title: | Multi-channel price differentiation: An empirical investigation of existence and causes |
| Journal: | International Journal of Research in Marketing
2010 : JUN, VOL. 27:2, p. 142-150 |
| Index terms: | pricing |
| Freeterms: | multi-channel pricing |
| Language: | eng |
| Abstract: | Channel-based price differentiation is investigated and the existence of its occurence among multi-channel retailers is empirically determined. Factors that influence a company's decision to engage in channel-based price differentiation are analyzed. The results reveal that multi-channel retailers recognize the opportunity to increase their profits and increasingly engage in channel-based price differentiation. It seems that price differentiation mostly occurs among big companies with market power that can separate markets. This is consistent with microeconomic theory. |
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