search query: @author Burnkrant, R. E. / total: 2
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| Author: | Burnkrant, R. E. Page, T. J. Jr. |
| Title: | An examination of the convergent, discriminant and predictive validity of Fishbein's behavioral intention model. |
| Journal: | Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 550-561 |
| Index terms: | MARKETING MODELS CONSUMER BEHAVIOUR STRUCTURAL ANALYSIS |
| Language: | eng |
| Abstract: |
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