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| Author: | Bradford, K.D. Desrochers, D.M. |
| Title: | The use of scents to influence consumers: the sense of using scents to make cents |
| Journal: | Journal of Business Ethics
2009 : VOL 90:2 p. 141-153 |
| Index terms: | attitudes marketing consumers communication retailing |
| Freeterms: | behaviors ambient scent |
| Language: | eng |
| Abstract: | The goal of this article is to create awareness of the ethical issues in the scent marketing industry. In particular, areas of concern regarding the use of scents to persuade are illuminated; also the potential of the persuading and making consumers vulnerable to marketing communications are on the agenda; a description of how these scents are used is also provided. The closing of the article contains several ideas for the future research. |
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