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Author: | Ioannou, I. |
Title: | Thinking aloud. Profiting from corporate social responsibility |
Journal: | Business Strategy Review
2010 : WINTER, VOL. 21:4. p. 39-40 |
Index terms: | corporate responsibility social responsibility profitability |
Freeterms: | CSR |
Language: | eng |
Abstract: | In today's business, one of the most asked questions is whether there is a link between a company's social responsibility and its profitability. The author's research clarifies this issue. |
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