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| Author: | Hinterhuber, A. Bertini, M. |
| Title: | Profiting when customers choose value over price |
| Journal: | Business Strategy Review
2011 : SPRING, VOL. 22:1, p. 46-49 |
| Index terms: | consumer behaviour customers pricing |
| Freeterms: | value-based pricing |
| Language: | eng |
| Abstract: | Increasingly recognized by academics and practitioners as the most effective approach to pricing for companies aiming at achieving increased profitability and sustained success, value-based pricing faces many barriers. Yet, the authors say that the advantages of this approach to pricing far overcome any difficulties. |
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