search query: @author Heikkurinen, P. / total: 2
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| Author: | Heikkurinen, P. |
| Title: | Image differentiation with corporate environmental responsibility |
| Journal: | Corporate Social Responsibility and Environmental management
2010 : MAY-JUN, VOL. 17:3, p. 142-152 |
| Index terms: | Nordic countries hotel and catering industry case studies companies corporate responsibility environment strategy stakeholders employees customers |
| Freeterms: | image differentation |
| Language: | eng |
| Abstract: | This paper explores strategic implications of corporate responsibility (CR) and especially how a firm can differentiate with an environmentally (hereafter as: env-ly.) responsible (herein as: resp.) image. A single case study was performed in the Nordic hospitality industry with semi-structured interviews as the main data collection method. By adopting an env-ly. resp. identity via shared values with the firm's key stakeholders, the firm can reflect an env-ly. resp. image. This image can enhance the firm's strategic position through internal and external differentiators from competitors. With the firm becoming a more preferred employer, partner and supplier, it results in enhanced employee motivation, ... , and greater guest loyalty. |
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