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| Author: | Colman, S. Brown, G. |
| Title: | Advertising tracking studies and sales effects. !Cadbury Ltd. |
| Journal: | Journal of the Market Research Society
1983 : APR, VOL. 25:2, p. 165-183 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING RESEARCH CONFECTIONERY INDUSTRY MARKETING MODELS |
| Language: | eng |
| Abstract: |
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