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Author:Lusk, J.L.
Norwood, F.B.
Title:Bridging the gap between laboratory experiments and naturally occurring markets: An inferred valuation method
Journal:Journal of Environmental Economics and Management
2009 : SEP, VOL. 58:2, p. 236-250
Index terms:experiment design
Freeterms:willingness to pay
external validity
valuation methods
Language:eng
Abstract:There have been found important differences btw. behaviour in the laboratory and the field through many studies. This study explores two possible causes for the divergence, that is, i. social concerns and ii. unfamiliarity with the traded good.
It is found that people overstate their preferences for relatively familiar goods with normative attributes and understate their preferences for a relatively unfamiliar good with low normative motivations in the laboratory as compared to the field etc. In some cases, willingness-to-pay from a conventional valuation elicitation method is more than twice the value from the new inferred valuation approach.
SCIMA record nr: 275475
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