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| Author: | Breukel, A. Go, F.M. |
| Title: | Knowledge-based network participation in destination and event marketing: A hospitality scenario analysis perspective |
| Journal: | Tourism Management
2009 : APR, VOL. 30:2, p. 184-193 |
| Index terms: | knowledge networks information communication technology scenarios marketing |
| Freeterms: | destination marketing hospitality sector |
| Language: | eng |
| Abstract: | This paper examines how companies may decide to bring about effective network collaboration despite present mediation forms having proven inadequate. The lack a clear picture of the potential future "modular business" is one of the main problems of these companies. The Dutch hospitality sector faced such dilemma, commissioning a scenario study. Based on the findings, it is indicated that modern information and communication technology (ICT) may provide support for establishing hospitality networks shaping a physical and virtual environment for the delivery of services to developing client demands etc. |
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