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| Author: | Boo, S. Busser, J. Baloglu, S. |
| Title: | A model of customer-based brand equity and its application to multiple destinations |
| Journal: | Tourism Management
2009 : APR, VOL. 30:2, p. 219-231 |
| Index terms: | USA customers brands experience models |
| Freeterms: | brand equity destination brand |
| Language: | eng |
| Abstract: | Lack of research on destination brand measurement indicates that conceptualizing how tourists evaluate a destination brand is complex. This study explored empirical information to develop a destination brand model by using customer-based brand equity models through a scale purification process, ensuring its reliability and validity. The proposed model and the alternative model were tested through an online survey sample of Las Vegas and Atlantic City visitors. There is support found for the concept of customer-based brand equity etc. |
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