search query: @author Sprague, J. D. / total: 2
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Author: | Sprague, J. D. |
Title: | Estimating newspaper turnover rates. |
Journal: | Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 9-13 |
Index terms: | NEWSPAPER ADVERTISING READERSHIP SURVEYS ADVERTISING RESEARCH |
Language: | eng |
Abstract: |
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