search query: @author MacLachlan, J. M. / total: 2
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| Author: | Danko, W. D. Maclachlan, J. M. |
| Title: | Research to accelerate the diffusion of a new invention...The case of personal computers. |
| Journal: | Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 39-43 |
| Index terms: | NEW PRODUCTS ADVERTISING MARKETING COMPUTERS |
| Language: | eng |
| Abstract: |
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