search query: @author Kover, A. J. / total: 2
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Author: | Kover, A. J. Little, C. H. |
Title: | Top-line versus final copy tests. |
Journal: | Journal of Advertising Research
1978 : 5 OCT VOL.18 p.43-46 |
Index terms: | ADVERTISING RESEARCH |
Language: | eng |
Abstract: |
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