search query: @author Lin, L. Y. S. / total: 2
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| Author: | Sunoo, D. Lin, L. Y. S. |
| Title: | Sales effects of promotion and advertising. |
| Journal: | Journal of Advertising Research
1978 : 5 OCT VOL.18 p.37-40 |
| Index terms: | ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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