search query: @author Lin, L. Y. S. / total: 2
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Author: | Sunoo, D. Lin, L. Y. S. |
Title: | Sales effects of promotion and advertising. |
Journal: | Journal of Advertising Research
1978 : 5 OCT VOL.18 p.37-40 |
Index terms: | ADVERTISING EFFECTIVENESS |
Language: | eng |
Abstract: |
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