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| Author: | Huber, J. Puto, C. |
| Title: | Market boundaries and product choice : Illustrating attraction and substitution effects. |
| Journal: | Journal of Consumer Research
1983 : JUN, VOL. 10:1, p. 31-44 |
| Index terms: | CHOICE THEORY BRANDS MARKET SHARE CONSUMERS CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
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