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| Author: | Biton, C. |
| Title: | A propos de l'image de la banque aupres des particuliers. |
| Journal: | Direction et Gestion des Entreprises
1983 : JUL-AUG, 4, p. 21-33 |
| Index terms: | BANKS MARKETING IMAGE |
| Language: | fre |
| Abstract: |
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