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Author: | Bon, J. Michon, C. Ollivier, A. |
Title: | La nouvelle communication medicale : De la visite a la publicite. |
Journal: | Revue Francaise du Marketing
1983 : AUG-OCT, 95, p. 51-60 |
Index terms: | PHARMACEUTICAL INDUSTRY MEDICAL CARE COMMUNICATION ADVERTISING |
Language: | fre |
Abstract: |
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